Design. That moves.

A Drop in the Ocean

A Drop in the Ocean

The entry for the World Bank Group’s Film4Climate video competition. The brief was to produce a 1-minute Public Service Announcement (PSA) about climate change, its effects, and possible solutions. The audience was young people aged 14 – 35.

There were two length categories - Public Service Announcements and Short Films. I opted to enter the PSA category as it was best suited to motion graphics and online distribution.

We chose to focus our PSA on some of the effects of climate change,  including the rising sea level and rise in temperature. It was part of the entry guidelines to reference the Paris Agreement, which had recently come into affect.

Bright, energetic colours were chosen to grab the viewers' attention and make the video more appealing to younger audiences as well.

SCript: Michelle O'Connor

Design & Animation: Guy with Red Beard