Facebook & Instagram
The above examples were made as part of the Create 2 Convert and Instagram Story Sprint workshops ran in-house by Facebook at their EMEA headquaters in Dublin.
I worked together with SMBs to create motion graphics pieces to run on Facebook / Instagram Ads. The goal is to show companies that short, quality videos can be made with existing assets (logos, videos, images, etc) and that they will outperform static imagery.
As per Facebook's best practice guide, the videos are made for sound off.
ANIMATION: GUY WITH RED BEARD
The examples seen below were not made in-house at Facebook but were made specifically to use on Instagram Stories. They were created using existing assets (logos, video, fonts) with a very quick turnaround.