Design. That moves.
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How it works

How a motion graphics piece is born.

 

The video making process can be a mysterious one and you may not know where to begin. Animation or GIF? .Mp4 or .MOV? Style?

I've detailed my process below to show you how easy it is to start making some slick content. Of course, if you have specific questions, get in touch.

 
 

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Chats

Initially, we discuss what you are hoping to achieve with your motion graphics piece. We talk length, style, expectations and deadlines. You know, the fun stuff.


Script

Once we agree on deadlines and video length, we then begin work on the script. You can do this on your own or ask for my input and advice. Don't worry if you have never written a script before, I'm here to help you through the process

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Storyboard

With the script signed off, I then go off to my creative cave and work on a storyboard. This will help give you an idea of how the video will play out. i come up with ideas and visual metaphors on how to best present your message.


Style-frames

style-frames are where you can really begin to see the video take shape. Think of these as fancy storyboards. This is what the animation's visual style will look like, but without motion. Here we collaborate on colours, style, and type. 

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Animation

with the style-frames locked down, I animate. This is a part of the process that may worry you as it can take time to animate an entire video. I won't be able to show you piece by piece but rest assured I am working my hardest to make some silky smooth animation.


Sound design

after I have delivered a final animation to you, we can add some sweet sound to it. This includes music and sound effects. If you want a voiceover, we will have already agreed upon THAT during the script stage. voiceovers are always recorded before animation so if you need one, it will be done by this stage already. Nice!

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